The menu
Every piece, priced
Start from the $997 base and add what your business needs. The total is an estimate; the written quote lists each line and is the number you pay.
Before anything is designed
The thinking that decides what gets built. Most of it is in the base.
Planning call and written brief
A call about your customers and what the site has to do, written up so we both agree before design starts.
In the base
Sitemap and page plan
Every page the site needs, in order, with what each one is for. Worth it once you are past five pages.
$297
Design system
Colors, type and the building blocks every page is made from. In the base, reused by every page after the first.
In the base
Keyword research and mapping
The exact phrases people in your area search, and which page should win each one.
$397
Competitor gap analysis
What the businesses ranking above you do on their sites that you do not, in a short list.
$349
Pages
The homepage is in the base. Every page after it is a line here.
Homepage
The front page. Says what you do and where, shows proof, and makes the next step obvious.
In the base
Standard page
About, contact, team, policy. A page that informs and links on.
$249
0Service page
One page per service, written to rank for it and to get the call. The pages most businesses are missing.
$549
0Service-area page
A page for a town you serve, with real local detail, so you show up for searches from there.
$599
0Project or case study page
One job, told with photos and the result. Proof that closes.
$349
0Question page
A page that answers one thing customers ask Google, built to get into the map results for it.
$399
0Campaign landing page
A page with one job for an ad or a promotion, built and measured on its own.
$897
0Blog set up, with first post
The blog section, its listing page and the first article.
$549
Blog post
One article from a short call with you, written to answer a real search.
$297
0
Getting in touch
How a visitor becomes a lead. The contact form is in the base.
Contact form
Name, contact, message. Tested on a phone before launch, lands in your inbox.
In the base
Quote request form
The questions you need answered before you can quote, and nothing extra.
$397
Quote form with instant text reply
The customer gets a text the second they submit, and so do you. Fast replies win jobs.
$497
Online booking
Customers pick an open time, it lands on your calendar. The booking tool's own fee is separate.
$349
Sticky click-to-call bar
A call button that stays on screen on phones.
$97
Multi-step quiz funnel
A short questionnaire that qualifies the lead and emails you the answers, like the one on this site.
$997
Lead magnet with capture
A guide or checklist people trade their email for.
$397
Newsletter signup
An email list signup wired to the tool you use.
$197
Live chat embed
A chat widget set up and styled. The chat service bills you directly.
$149
Showing the work
Real photos and video of your jobs sell better than any paragraph.
Photo gallery with lightbox
A grid of your work that opens full screen on tap.
$249
Before and after slider
Drag between the before and the after. Made for cleaning, restoration and remodel work.
$297
Video hero
A short clip behind the headline, compressed so the page stays fast.
$349
Video section
A video placed on the page where it helps, with a proper poster frame.
$149
Process or timeline section
Your steps from first call to finished job, so people know what to expect.
$149
Trust
What makes a stranger pick up the phone.
Reviews section
Your real Google reviews on the page as text, with names, where they change minds.
$149
Live Google reviews widget
New reviews show up on the site by themselves.
$249
Team and staff cards
Faces and first names. People hire people.
$197
License and certification badges
Licensed, insured, certified, shown where it counts.
$97
FAQ with schema
The questions customers ask before they call, marked up so Google can show them.
$149
Map with directions
Where you are, with a tap for directions.
$97
Explaining and comparing
For businesses whose customers compare before they buy.
Pricing table
Your packages or rates laid out plainly.
$197
Service selector
A short picker that sends the visitor to the right service page.
$249
Comparison table
You against the alternative, side by side.
$249
Quote estimator
A calculator that gives a starting number before they call.
$697
Accessibility panel
Text size, contrast and motion controls for visitors who need them.
$297
Words and pictures
Copy tidying is always in the base. Writing from scratch is a line.
Copy tidying
Your words, cleaned up so they read plainly. Always included.
In the base
Original copy from interview, per page
I interview you and write the page from scratch in your voice.
$397
0Photo preparation
Your photos cropped, color corrected and sized so nothing loads slow.
$197
Stock sourcing and licensing
Licensed stock chosen to look local, when real photos are not ready yet.
$149
Launch and after
Getting live is in the base. Replacing an old site or wanting more rounds is not.
Domain, SSL, deploy
Connected to your web address with the padlock on, hosted on a fast network.
In the base
45-item launch check
Every page, form, link and tag checked before it goes live.
In the base
Handoff session and written docs
A walkthrough of your site and a short document so you can run it.
In the base
Redirect map for replacing a live site
Every old address sent to the right new page so you keep your rankings.
$397
Extra revision round
One more full round of changes beyond the two in the base.
$249
030-day review
A month after launch, what worked and what to change, with the numbers.
$249
Not on the list: online stores and customer portals. Their price is set by what they connect to, so they are quoted after we talk. The packages on the pricing page bundle the common combinations at a saving.